This study explored Malaysian public university students’ perceptions of healthy food availability within online food delivery applications (OFD apps) and how these perceptions relate to their food choices. 290 students aged 19-29 from 20 universities participated in the research through an online questionnaire covering demographics, OFD app usage, food choices, expenditure, and perceptions of healthy food options.
Food Panda was the most popular OFD app (46.6%), although a significant portion (41.4%) rarely used such services. Most students (77.6%) ordered unhealthy food, spending between RM15-RM19 per transaction (43.1%). Gender did not significantly influence OFD app usage.
Price and convenience were the primary motivators for food choices within OFD apps. A majority (76.9%) held negative perceptions regarding the variety, price, and quality of healthy food options available through these platforms.
No direct correlation was found between perceptions of healthy food availability and actual food choices made on OFD apps. Interestingly, 85.9% expressed willingness to purchase healthy food if readily available. The prevailing sentiment among students was a lack of variety, quality, and affordability in healthy food offerings on OFD apps. This suggests a perception of an unhealthy online food environment in Malaysia.
Further research could delve into the broader impact of the online food environment on community health and well-being. Addressing the challenges within the online food environment is crucial for public health officials and policymakers, especially considering the widespread convenience and popularity of OFD services in Malaysia. The accessibility of healthy options through these platforms should be a key consideration in combating the obesogenic food environment.
