Wag! Group Co. (Nasdaq: PET), a leading platform for pet parents seeking on-demand pet care, insurance, and expert advice, recently finalized its acquisition of Dog Food Advisor from Clicks and Traffic LLC. The $9 million cash acquisition, initially announced on January 3, 2023, expands Wag!’s presence in the pet food and treats market. Dog Food Advisor is a highly respected and frequently visited online resource that empowers pet owners to make well-informed decisions about their dog’s nutrition. The platform provides comprehensive reviews and ratings of various dog food brands, making it a trusted source for pet parents.
Wag! CEO and Chairman, Garrett Smallwood, welcomed the Dog Food Advisor community to the Wag! family, emphasizing the strategic alignment of the acquisition with the company’s mission to consolidate the online pet industry and deliver value to shareholders. This acquisition allows Wag! to leverage Dog Food Advisor’s extensive knowledge and trusted reputation in the pet food industry, further solidifying Wag!’s position as a comprehensive pet care platform. By integrating Dog Food Advisor’s resources, Wag! can offer a more holistic approach to pet care, encompassing not only services like dog walking and pet sitting but also crucial aspects of pet nutrition. This move signifies Wag!’s commitment to providing pet owners with all the necessary tools and information to ensure the well-being of their furry companions.
The company intends to revise its 2023 financial projections to incorporate Dog Food Advisor’s contributions when it publishes its fourth-quarter 2022 financial results. This acquisition represents a significant step in Wag!’s growth strategy, allowing them to tap into the lucrative pet food market and expand their service offerings to a wider audience. By combining their existing platform with the expertise of Dog Food Advisor, Wag! is poised to become an even more dominant force in the online pet care industry. This strategic move will likely benefit both companies, leveraging their respective strengths to create a more comprehensive and valuable resource for pet owners.
Wag!, through its platform wag.co, aims to be the premier destination for busy pet owners, providing access to a nationwide network of 400,000 local pet caregivers offering 5-star dog walking, pet sitting, expert advice, wellness plans, and personalized training. They also offer pet insurance options from leading providers, ensuring comprehensive care for pets. With over 12 million pet care services completed across 5,300 cities and 50 states, and a 96% 5-star service rating, Wag! has established itself as a reliable and trusted partner for pet parents.
Wag! also operates Petted.com, a leading pet insurance comparison marketplace, and Furmacy.com, a local pharmacy supporting busy veterinary clinics. The Wag! Pet Caregiver App empowers individuals to provide pet care services in their local communities and earn income. These diverse offerings highlight Wag!’s commitment to providing a comprehensive suite of services that cater to all aspects of pet care.
